It’s commonly accepted that innovation is necessary to sustain a company, especially to achieve growth beyond the initial market and product portfolio. “Innovate or Die” is the mantra that companies believe to be true because it plays out over and over in front of us. Blockbuster, Kmart, Borders Books, Nokia and others had decreasing revenues, shrinking margins and unhappy investors.
If a company isn’t innovating then it’s dying. Typically, large companies have a prolonged downward trend; it's not as quick as it sometimes seems to the outsider. There are early indicators that innovation will not sufficiently sustain your company as you look to the future.
Do you know the symptoms of a poor innovation strategy? Read more to find out.
N³ Innovation’s mission is to help corporate clients create measurable enterprise value by inventing the future. Clients have generated millions of dollars of revenue in new markets, with new products and new technologies.
Want to learn more about Inventing the Future for your business?