The Adoption of AI in Digital Platforms

As a Cube insider, you'll get access to interesting new trends, what we think about them and how you can benefit.

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New Trend:  The AI Update on Digital Platforms

Spotify is one of the biggest streaming services for digital audio media. They provide a wide range of streaming music, podcasts, and audiobooks for listeners. Recently, they have been committed to delivering new listening experiences with  AI through special features. The platform is allowing users to create personalized versions of their favorite songs based on their listening tastes and data. AI is being used as an opportunity for premium-tier features and higher revenue. Aside from having consumers use AI to create “blended” playlists, they have AI tools that focus on generating user interaction and engagement. AI DJ is the most popular and high-profile feature, as it curates a personalized music selection based on your preferences. It narrates its selections with a hyper-realistic voice created by generative AI. AI DJ can switch up songs and vibes based on your real-time feedback and surface music you haven’t listened to in a long time. Depending on your mood, it can offer new selections based on what it thinks aligns with your music tastes. 

Many companies and creators from around the world are incorporating AI and using intelligent tools to create engaging and dynamic content. The Washington Post offered an AI feature in their app called “Your Personal Podcast.” It uses AI to customize podcasts for listeners by blending your news algorithm feed with the convenience of portable audio. The podcast assembles your listening selection based on your reading history of Post articles. According to Bailey Kattleman, head of product and design at the Post, she calls it an “AI-powered audio briefing experience." Kattleman stresses how the new product isn’t meant to replace traditional podcasts: “We think they have a unique and enduring role, and that’s not going away at the Post.”

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New Insight:  AI Tools for Users and Creators

Other than Spotify, many companies and content creators are using AI tools to create more engaging and dynamic content for consumers. These features are primarily used in audio and visual content like podcasts and videos. For podcast creators, AI gives them a great opportunity to streamline production, enhance content personalization strategies, and boost audience engagement. They can optimize several steps in the production process, from editing to content distribution strategies. Instead of working tirelessly on the production of a podcast episode, the best AI tools for podcasts can automate various tasks, such as removing background noise, normalizing audio levels and enhancing sound quality. 

• Platforms such as Resound and Riverside.fm work on specific pieces of audio to trim any awkward sounds, enhance audio clarity, enable text-based editing, or remove any filler words. 

• Voicing.AI is another advanced AI voice technology tool that clones voices and enables podcasters to create visual hosts or enhance existing content creation. 

  
  

If you are a listener, Apple and Google Podcasts have sophisticated AI recommendation engines that tailor suggestions to individual listening habits. This technology allows users to experience more personalized content for the right audience to boost engagement and retention rates. 

Social media platforms have overwhelmingly incorporated AI features, along with YouTube. They have started integrating Google DeepMind’s Veo 3 Fast generative AI model for video into YouTube Shorts to let users create video backgrounds or clips with sound using text prompts for free. They’re adding new Veo-powered capabilities to let creators apply motion, restyle videos, and add props (or other objects) to specific scenes. It has a new speech-to-song tool that can turn dialogue into a soundtrack for YouTube Shorts videos. To avoid any confusion for viewers on what’s AI-generated and what isn’t, YouTube uses Google’s DeepMind’s SynthID watermarks and content labels to indicate that applicable videos were generated with AI. 

For livestreamers, they can use AI features to combine live chats across horizontal and vertical stream formats, receive AI-powered highlights from streams, use a “practice mode” on the mobile app before going live, compare with side-by-side ads to minimize viewer disruption, and have the ability to switch from public livestreams to members-only livestreams. Podcasters on YouTube can create video clips and shorts from full episodes and utilize Veo to generate a customized video from audio files. YouTube Music allows creators the option to count down to upcoming new releases and let fans pre-save favorites. 

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New Action:  Engagement with AI Features

• The AI evolution into digital platforms has expanded over to audio and visual content such as music, podcasts, and videos. For creators and consumers, platforms like Spotify and YouTube have AI features and tools that are customized to suit and elevate your experience. Spotify relies on personalized data from their listeners to create personalized music playlists and recommendations. Podcast platforms like Apple Podcasts have AI features that allow creators to streamline their production process. While YouTube offers the same functions as podcasts, they give livestreamers and online creators intelligent tools to boost engagement for their content.

  
  

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