top of page
Innnovation Advice

What is Reality?

AR, VR and MR

Let’s begin by defining AR, VR and MR. Augmented Reality (AR) is a view of the physical real world along with elements that are “augmented.” An example is a store app that allows you to visualize a piece of furniture in your own home.  Virtual Reality (VR) puts you in a completely new artificial environment, and you feel like you are no longer in your office, at home, on the train ... you get the idea. Mixed Reality (MR) combines digitally rendered objects, locates them in our real environment and you can interact in real time.   It’s not only fun and games. Companies are harnessing these technologies with viable business cases. The global augmented reality market share was valued at USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021. AR / VR Application started with training, and has branched into connecting remote workers, warehouse and logistics, data & analytics visualization and assisting with complex tasks.

It's time to think about your business benefit from AR, VR or MR.  Now is the time to Invent the Future!

Take a look at some VR business applications and how you can implement this technology into your organization.  


The Apple ARKit allows you to easily create unparalleled augmented reality experiences for iPhone and iPad, but this might be the most appetizing.  What's on the menu today? 

Magic Leap  the highly valued mixed reality startup shared early details on the Magic Leap One “Creator Edition,” an MR headset for developers (“Built for Creators”) that the company says it will ship in 2018.  Magic Leap has the ability to totally change MR and the way we interact. 

This workout machine will send you and your abs flying.  ICAROS is a fitness machine that simulates flying and pairs with a VR headset to merge gaming and exercise.

Cisco is bringing the functionality of their Cisco Spark app into a virtual environment, a place for teams to meet, discuss, and interact. Teams can present PDFs, interact with 3D files, even draw on a virtual board synced across a physical Spark Board. This lets colleagues collaborate in real time, both virtually and physically.


bottom of page